LinkedIn Optimization for Job Seekers

Explore how to create a LinkedIn profile that brings your personal career story to life, whether you’re just starting out, seeking to advance, or making a career change.

This course shows you everything you’ll need to know about LinkedIn including how to build a professional LinkedIn profile and how to apply for jobs in ways that get results.  

You will understand how employers use it to find job candidates, as well as how you can use it to have a competitive advantage in the job market. 

You’ll receive step-by-step instructions for writing your winning LinkedIn profile, as well as applying for jobs using techniques that will lead to you getting job interviews.

• Profile photo best practises.
• Creating a custom LinkedIn headline.
• Updating your industry.
• Introducing yourself in the summary section.
• Adding work experience.
• Adding skills.
• Getting endorsements.
• Requesting recommendations.

Job seekers: Newly graduate, seeking to advance, or making a career change.

• How to write a LinkedIn profile that will attract employers in your career field.
• How to use keywords that will give you a competitive advantage in job searches.
• How to use Skills & Endorsements to attract recruiters who can help you get job offers.
• How to apply for specific jobs that are listed on LinkedIn.