𝗧𝗵𝗶𝘀 𝗽𝗼𝘀𝘁 𝗶𝘀 𝘁𝗼 𝗰𝗹𝗮𝗿𝗶𝗳𝘆 𝗺𝗼𝗿𝗲 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗰𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗨𝗥𝗟 𝗮𝘀 𝗮 𝗷𝗼𝗯 𝘀𝗲𝗲𝗸𝗲𝗿 𝗼𝗿 𝗮𝘀 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗼𝘄𝗻𝗲𝗿
I posted days ago about the importance of adjusting the URL of your LinkedIn profile and I got a few great questions e.g.
🟠Why should I customize my LinkedIn URL?
🟠What will that add to my profile?
🟠Does the custom LinkedIn Profile URL improve a profile’s chances of being found in searches?
🟠Is it better to add as many keywords there as possible?
🌿Customizing your LinkedIn profile URL
LinkedIn URLs are public, and once you customize it you will increase your profile’s discoverability
Your personalized URL will increase your chances of being found when people search by using the keywords you used in your URL.
🌿It increases your credibility
Do you know what it means when you have a customized LinkedIn URL?
It shows that you are technologically savvy and you have the knowledge about how to customize your LinkedIn and what best work for your profile.
It says that you are a detail-oriented persona who makes effort to put your best foot forward.
Make it easier to remember so you can share it with customers, hiring managers, or your network.
Include your LinkedIn profile URL on your professional materials like your resume, your email signature, and also to your business cards.
e.g. https://lnkd.in/dhrfnAnF samar-siala /
🌿Showcase your brand image in your URL
Your LinkedIn URL would be an important part of personal branding.
For entrepreneurs, a customized LinkedIn URL showcases your brand. You can change your LinkedIn URL to the name of your company, or you can make it relative to personal branding or expertise.
e.g. https://lnkd.in/dhrfnAnF samar-siala-career-coach/
𝗜𝗳 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 or social media
It is better to pick a LinkedIn URL that is compatible with the name of your website or social media.
The URL should represent who you are as a professional (reflect that brand).
You can use your name and some keywords that reflect your personal branding or profession.
e.g. https://lnkd.in/dhrfnAnF samar-siala-linkedin-consultant/
𝗠𝗮𝗸𝗲 𝘁𝗵𝗲 𝗯𝗲𝘀𝘁 𝘂𝘀𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗨𝗥𝗟 𝟭𝟬𝟬 𝗰𝗵𝗮𝗿𝗮𝗰𝘁𝗲𝗿𝘀 𝗹𝗼𝗻𝗴.
Note: Your custom URL must contain 3-100 letters or numbers. Please do not use spaces, symbols, or special characters.
You can change your LinkedIn URL up to 5 times within 6 months.
To sum up
The generic LinkedIn URL is your name +a number, which will not add value to your brand, and it doesn’t help you either
LinkedIn generic URLs serve the basic purpose it uses your name combined with numbers.
Make your LinkedIn URL works for you, to increase your visibility when people search by using the keywords you used in your URL.