Well told stories have the power to engage, educate and inspire people. That is why I highly encourage professionals to cultivate a storytelling culture and make storytelling a core competency in their leadership and communication skills. It takes skill to tell a good story, and we all recognize one when we hear one. However, there is a science to the art of storytelling.
Throughout history, successful leaders and public speakers have recognized and utilized the power of effective storytelling. Telling a story engages your audience and raises your public speaking to an art form, regardless of your topic or audience.